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AS_Alarm-ClockYou are there, in bed, enjoying the most beautiful slumber imaginable. Your dreams have whisked you away to a tropical oasis where <a horn blows in the distance> you bask in the brilliant <the horn blows again> sunshine sipping on a <there that annoying horn is again> delicious cocktail <horn> that is…

Suddenly you awaken and realize that the annoying horn is your alarm clock, ushering you into another day.

As usual, you hit the snooze bar a few times before begrudgingly going about your morning routine. Running slightly late as always, you pull away from your apartment community wishing you had another hour (or two) of sleep. You join the deluge of other daily commuters in the daily trek across the freeways that monopolize their work weeks. You try to daydream your way back to paradise while staring at the smog emerging from the vehicle in front of you.

Four Baby Boomers Standing in One RoomYears ago, the so called “Baby Boomer” generation defined the American Dream as having a house with a white picket fence. But now as this generation begins to age, retire, and downsize, the American dream has changed. It is now apartments that the Baby Boomers are moving to in droves.

Baby Boomers (those born between 1945 and 1964) love the apartment lifestyle, for many reasons. First off, many of them are retiring or are becoming empty-nesters, and they need to downsize. There is no need for them to upkeep a huge house – and they are keenly aware that this does not make financial sense either.