If your apartment isn’t getting hot water, the food in the refrigerator is melting, or the air conditioner is broken in the middle of July… time is of the essence.
Language is a funny thing. As you look across the country, you can find a variety of ways to say the same exact thing. For instance, the sparkling, sugary drink we all love so much is called “pop” in the Midwest, “soda” in the Northeast, and simply “Coke” in the South.