Great food? Top-notch Theater district? More parks than any other top-10 metro area? That’s Houston, Texas, baby! If you’re single, H-Town ticks off all the boxes: countless job opportunities, world-class universities, temperate weather, affordable housing, and a never-ending list of cool things to do. Read the rest of this entry »
Why US Millennials, Baby Boomers Choose the Apartment Lifestyle
More Americans, of every age and economic bracket, are choosing to live in apartments. They love the convenient, affordable lifestyle that apartments offer much more than the burdens and expenses of home ownership. Baby boomers – typically empty-nesters – and Millennials, those between 18 and 34 years old, are two of the biggest demographic groups renting apartments now, said Angela Sweet, Director of Destination Services for CORT. Read the rest of this entry »
Millennials (20 to 35-year-olds) are heading to apartments in droves, not only for the value they offer but also because the apartment lifestyle matches their personalities. This massive group of approximately 77 million consumers is important in part because of its incredible buying power. The only demographic group closest in size is the Baby Boomer population.
Many of these children of Baby Boomers grew up in single-parent households and, as such, had more responsibility than any generation before them. This led to not only a greater sense of value, but also a greater sense of their own self-worth and independence. Some millennials are still in college or have just graduated. They are not interested in buying a home; instead, they are seeking apartments that offer them the convenience, value, and lifestyle they want. Read the rest of this entry »