This Martin Luther King, Jr. Day, we celebrate the expansive variety of ages, cultures and backgrounds of all Americans. The apartment industry, especially, provides fair and equal housing to all persons, regardless of factors like age, race or sex. There really is an apartment for every demographic group and every life situation, including:
Baby Boomers
The new Baby Boomers don’t just sit around the apartment after their children move out. Instead, they are increasingly choosing urban apartments, where they can walk or bike to enjoy restaurants, shopping, plays and other activities.
Generation X
The children of Baby Boomers, or Generation X, are very practical, self-reliant and independent. They know that it makes financial sense to rent an apartment versus home ownership – where maintenance and repair expenses are constant. Generation X is also a very social group, and apartments allow them the freedom to spend time with their friends.
Millennials