Roland slowly opened his eyes and let loose a giant yawn. After blinking a few time to clear the cobwebs in his head, he stood up and got out of bed. He stretched, shook off the weight of last night’s slumber, and set off upon his day.
We love describing all of the amazing innovations that make apartment living one of the most sought-after ways to do life! We’ve spent time examining the benefits for every generation, from student renters to professional retirees. We’ve investigated the financial benefits and demonstrated how, in nearly every circumstance, people save money by being renters. From the benefits of location to the abundance of amenities, we dove deep to help you find the apartment you’ve always dreamed of.
But there’s one market that receives not nearly enough attention. So, as we wind down the “Dog Days of Summer,” we went looking for the K-9 perspective on why apartment renting is for the dogs.
Sam, a sweet, joyful cocker spaniel, is waiting anxiously to see his owners, John and Marley. His nose has been pressed up against the window for the past hour, even though they won’t be home from work for two more hours. Sam, of course, doesn’t have the same human concept of time. Still, while he has been waiting in his owners’ three bedroom apartment and has kept busy watching birds in the trees near his second-floor window, taking naps and playing with his favorite red rubber ball.
Sam, John, and Marley’s story is the same throughout apartment communities all over the U.S. Catering to furry family members has become one of the hallmarks of the apartment industry – and for good reason. Over 70 percent of U.S. households own a pet. In fact, more U.S. families own cats (30 percent) than own stocks (14 percent), according to The Federal Reserve. Cats are undoubtedly very popular pets, but more Americans own dogs: 36.5 percent of households, according to the American Veterinary Medical Association. Other popular pets include birds, fish, ferrets, rabbits, turtles, hamsters and guinea pigs.